Looking at genres, rap and hip-hop continued to dominate in 2020. Tay Keith‘ and Tion Wayne x Dutchavelli x Stormzy ‘ I Dunno’ - the third and sixth most watched videos respectively. Of the Top 10 music videos watched, nearly half (four) were from British artists including Aitch x AJ Tracey, ‘ Rain feat. With Joe Wicks MBE (creator behind The Body Coach TV) claiming the #1 spot across UK trending videos, top creator and breakout creator lists, we see that a focus on health, fitness, and participation reigned supreme.īritish music has continued to be a booming global export this year. In the face of the unexpected adversities of 2020, Brits embraced digital culture and community. These include: How we’ve participated in shared experiences, how we’ve learnt new things, what’s kept us laughing, and how we’ve been sharing our true selves with the community. The trends that have been keeping the UK entertained and connected over 2020 Where within the Top 10 music videos watched, nearly half (four) were from British artists including Aitch x AJ Tracey and Tion Wayne x Dutchavelli x Stormzy
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